Once upon a time, not long ago, many people thought YouTubers were a fad. What they failed to recognize was the power of social media to make one into a superstar. YouTube is the top platform in the world for video content, so if you can make it there, you can make it anywhere.
You need the right type of content, strategy, and tools to succeed as a YouTuber. Indeed, your props are an essential part of creating content people will want to watch. Continue reading to learn three reasons props are critical to creating great video series.
1. Your props can strengthen your brand.
One thing you’ll notice if you study the biggest influencers on YouTube is they have props and sets that are identifiable to their followers. The right props can help influencers and their content marketing efforts as they promote brand affinity.
The best branded content is easily recognizable and produces feelings of fondness in viewers, and having appealing aesthetics goes a long way. Shoppers often know their favorite brands’ advertising campaigns by their mascots and other props before the company mentions their name or services. One of the best examples is Lil’ Penny, a puppet that ’90s basketball fans remember with great affection. Don’t underestimate the power of the right props to take your marketing to the next level.
2. Props complement the content.
Storytelling on a social media platform like YouTube allows you to incorporate great visuals into your content. Even if you’re shooting a podcast and it’s you and your team member sitting around a table and critiquing music videos, you want to give viewers something to look at.
If your influencer persona is that of a know-it-all sports pundit, you might consider using a throne chair for your series to fit your persona. You don’t want to come off gimmicky, but you need props that will complement or even enhance your storytelling. People retain more of what they see than what they hear, so give them a scene to frame your content in the proper context.
It might be a good idea to consult a set designer to get ideas for your backdrop and other props. They can help you build a set that connects with your target market and complements your content.
3. Props help catch and keep attention.
There’s so much content on YouTube and other social media platforms that it can make our short attention spans even shorter. That’s why it’s important to grab viewers’ attention quickly and hold it. Your background is one of the first things people will notice, and it could be the very thing that causes them to press play on your video or continue watching even if they accidentally stumble upon it. Props are especially critical to marketing campaigns, as often, people can’t wait to skip the ads at the beginning of videos. Your props could attract their attention long enough to make a difference.
As you can see, you must be meticulous about your background for your YouTube content. A great YouTube video must have captivating visuals, and your props are a key complement to your content. You don’t have long to catch your target audience’s attention, which is why it’s important to have an attractive backdrop. Furthermore, the right props can even help strengthen your brand—a great example is the rapper and producer Lil’ Jon and his trademark chalice. Another great example is the television show “Friends” and its iconic coffee shop, Central Perk, a major tourist attraction today.
Having the right setting and props can help your content stand out in more ways than you can imagine. Your set and props could become trademarks like Lil Jon’s chalice or Central Perk. So, are you ready to see what the right props can do for your storytelling?
