If you’re interested in getting into entrepreneurship, there are hundreds of options at your fingertips. However, one of the easiest ways to ensure success in any new business venture is to align your values and interests with your industry. Doing this simple thing can help you have the courage to truly launch your business instead of just dreaming.
As Christy Wright writes in her best-selling book, Business Boutique: A Woman’s Guide for Making Money Doing What She Loves, “If you’re waiting until you’re no longer scared to put yourself out there, you’ll never do it.” If you want to start your own hair and beauty business, here’s a guide to get you started.
Get the Right Permits and Business Structure
Starting any business requires the right licenses if you want to find success operating as an appropriate legal entity. Most entrepreneurs starting out operate choose to form as either a sole proprietorship or as a limited liability corporation. A sole proprietor assumes all tax risks personally, while an LLC helps protect the individuals involved in the business.
Even if you’re starting a business as a side hustle and intend on keeping your full-time job, you’ll want to create a separate bank account so that you have the ability to file your taxes more seamlessly. If you’re planning on operating a brick-and-mortar store, you’ll want to look into retail leasing options in your area. Before leasing a property, you’ll be able to find out what other permits and licenses you need in order to operate your new company in that location.
Find Great Products
After you’ve established the legal foundation for your business, you’ll want to pick products that help set you apart from the competition. Finding a niche can be a good way to build a strong base for your company, and having a specialization also appeals to customers looking for a leader in the hair and beauty space.
For example, the company Glamnetic has doubled down on eye-related beauty, offering products like liners for magnetic lashes as well as eyelash curlers and magnetic lashes. This allows customers to build a relationship with them for one aspect of their style and helps Glamnetic become a go-to website whenever someone needs magnetic lashes.
By finding great products and building your business identity around these wares, you can strengthen your storefront and your brand simultaneously.
Make a Website
Once you’ve structured your business appropriately and found items to sell, you need to get the word out! Making a website is a simple and effective way to do this, and can also help you make some online sales. Some businesses focus on e-commerce only, while others operate as brick-and-click models.
No matter which way you’re choosing to run your business, you’ll want to make sure that you have a website to drive customers to. A website lets you showcase your brand, feature customer testimonials, and collect consumers’ email addresses for e-newsletters with special offers and product info.
Especially when so much advertising happens through organic search results, having a strong website can go a long way in launching your business.
Advertise Your New Business
After laying the groundwork for your business, it’s time to get to work attracting customers! After all, if you don’t have consumers who are receiving your messaging, it will be hard to build sales revenue. While Facebook and Instagram marketing are both on the rise, there are other platforms to consider as you create a plan to get the word out about your new products.
Mobinner is one platform to consider, particularly because of the ease at which it lets those new to marketing get results. Combining powerful automated tools that allow you to reach a global audience, this performance-based marketing platform is used by advertisers ranging from small businesses to large companies.
Using an advanced algorithm and a learning period, Mobinner targets the customers who are most likely to convert by using high-quality publications and other sources.
